Breathe

CONCEPT

We developed a product line design for Breathe while sharing each piece’s style, character, and characteristics.

Experiments with color palettes, graphics, and general concepts resulted in a unique and modern design for different flavors of liquid cigarettes: ice guava, exotic lychee, alpine menthol, and others.
Just look at this riot of colors. It seems all this multi-colored energy can burst out of the package at any second!